Custom variables let you define organization-wide key-value pairs that can be used in email templates. This is perfect for values that change infrequently but need to be consistent across all templates.
Creating Custom Variables
- 1
Go to Settings → Custom Variables.
- 2
Enter a key name (must start with a letter, can contain letters, numbers, and underscores).
- 3
Enter the value.
- 4
Click 'Add Variable'.
Using in Templates
Reference custom variables in templates with the syntax: {{custom.yourVariableName}}. For example, if you create a variable with key 'bookingLink' and value 'https://calendly.com/you', use {{custom.bookingLink}} in your templates.
Common Use Cases
- Booking/calendar link — {{custom.bookingLink}}
- Company website — {{custom.website}}
- Company address — {{custom.address}}
- Pricing page URL — {{custom.pricingUrl}}
- Unsubscribe link — {{custom.unsubscribeLink}}
- Current promotion — {{custom.currentOffer}}
Custom variable keys must be unique within your organization. Updating a variable's value takes effect on the next email sent — already-sent emails are not affected.