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GuideSettings & Configuration

Custom Variables

How to create and use custom organization-level variables in templates.

1 min read 8 sections 4 tags

Custom variables let you define organization-wide key-value pairs that can be used in email templates. This is perfect for values that change infrequently but need to be consistent across all templates.

Creating Custom Variables

  1. 1

    Go to Settings → Custom Variables.

  2. 2

    Enter a key name (must start with a letter, can contain letters, numbers, and underscores).

  3. 3

    Enter the value.

  4. 4

    Click 'Add Variable'.

Using in Templates

Reference custom variables in templates with the syntax: {{custom.yourVariableName}}. For example, if you create a variable with key 'bookingLink' and value 'https://calendly.com/you', use {{custom.bookingLink}} in your templates.

Common Use Cases

  • Booking/calendar link — {{custom.bookingLink}}
  • Company website — {{custom.website}}
  • Company address — {{custom.address}}
  • Pricing page URL — {{custom.pricingUrl}}
  • Unsubscribe link — {{custom.unsubscribeLink}}
  • Current promotion — {{custom.currentOffer}}
Info

Custom variable keys must be unique within your organization. Updating a variable's value takes effect on the next email sent — already-sent emails are not affected.

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