The Analytics section provides comprehensive insights into your outreach performance across all campaigns.
Analytics Pages
| Page | What It Shows |
|---|---|
| Overview | All campaigns with enrollment, sent, open rate, click rate, reply rate, and bounce rate. |
| Goals | Goal completion metrics per campaign — how many contacts reached each goal node. |
| Engagement | Detailed event counts: sent, opens, clicks, replies, bounces, unsubscribes. Filter by campaign. |
| A/B Testing | Variant performance comparison for campaigns with A/B split tests. |
Key Metrics Explained
- Open Rate = (Unique Opens / Delivered) × 100% — Measures how many recipients opened your email.
- Click Rate = (Unique Clicks / Delivered) × 100% — Measures link engagement.
- Reply Rate = (Unique Replies / Delivered) × 100% — The most important metric for outreach.
- Bounce Rate = (Bounces / Sent) × 100% — High bounce rates hurt deliverability.
- Unsubscribe Rate = (Unsubscribes / Delivered) × 100% — Keep this below 1%.
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