Goal nodes in your cadence mark important conversion points — like 'Booked a Meeting', 'Replied Positively', or 'Downloaded Resource'. When a contact reaches a Goal node, a GoalEvent is recorded.
How Goals Work
- Add Goal nodes to your cadence at the points where you want to track conversions.
- Give each goal a descriptive label (e.g., 'Meeting Booked', 'Link Clicked').
- When a contact's enrollment reaches a Goal node, a GoalEvent is created.
- Each enrollment can only trigger each goal once (unique per enrollment + node).
Viewing Goal Metrics
Go to Analytics → Goals to see per-campaign goal completion. Each goal shows the count of contacts who reached it and the percentage relative to total enrollments.
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