Best Practices for Building Cadences

A well-designed cadence is the backbone of successful outreach. Here are proven best practices.

Sequence Length

• Keep cadences to 3-7 steps for cold outreach. Longer sequences have diminishing returns.
• Space emails 2-5 days apart to avoid overwhelming recipients.
• The first email gets the most engagement — make it count.

Personalization

• Use variables like {{contact.firstName}} and {{contact.companyName}} for personal touches.
• Use spintax {option1|option2|option3} to create variation and avoid spam filters.
• Set fallback values for variables: {{contact.firstName | "there"}} handles missing first names gracefully.
• Reference the contact's industry, role, or recent achievements when possible.

Using Conditions

• Add a condition after your first email to branch based on opens or clicks.
• Send a different follow-up to engaged vs. unengaged contacts.
• Use Goal nodes to mark conversion points (e.g., 'Booked a meeting').

Tasks & Notifications

• Add Task nodes for high-value actions like personalized LinkedIn outreach.
• Use Notify nodes to alert your team when a contact reaches a certain stage.
• Assign tasks to the contact's owner for personalized follow-up.