Spintax (spin syntax) lets you define multiple alternatives for words or phrases. At send time, the system randomly picks one option for each contact, creating unique emails.
Syntax
Wrap alternatives in curly braces, separated by pipes: {option1|option2|option3}
Examples
| Spintax | Possible Outputs |
|---|---|
| {Hi|Hello|Hey} {{contact.firstName}} | Hi John / Hello John / Hey John |
| I wanted to {reach out|connect|get in touch} | I wanted to reach out / connect / get in touch |
| {Would you be open to|Can we schedule|I'd love to set up} a quick call? | Would you be open to a quick call? / Can we schedule a quick call? / I'd love to set up a quick call? |
Best Practices
- Use 3-5 alternatives per spintax group for good variation.
- Apply spintax to greetings, CTAs, and transitional phrases.
- Use the 'Spintax Stats' feature to see total possible combinations.
- Preview with 'Preview Spintax' to check all variations read naturally.
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