Every campaign tracks detailed engagement metrics so you can measure the effectiveness of your outreach.
Available Metrics
| Metric | Description |
|---|---|
| Sent | Total number of emails successfully sent. |
| Delivered | Emails that reached the recipient's inbox (sent minus bounces). |
| Unique Opens | Number of unique contacts who opened at least one email. |
| Unique Clicks | Number of unique contacts who clicked at least one link. |
| Unique Replies | Number of unique contacts who replied. |
| Bounces | Emails that could not be delivered. |
| Unsubscribes | Contacts who opted out via the unsubscribe link. |
| Open Rate | Unique opens / Delivered × 100%. |
| Click Rate | Unique clicks / Delivered × 100%. |
| Reply Rate | Unique replies / Delivered × 100%. |
| Bounce Rate | Bounces / Sent × 100%. |
Per-Step Breakdown
Add '?includeByStep=true' to the engagement endpoint (or toggle the 'Per Step' view in the UI) to see metrics broken down by each cadence step. This helps you identify which emails in your sequence perform best.
campaignanalyticsengagementmetricsopen rateclick rate
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